Providing Fractional Market Insights Accelerating Growth and Maximizing Performance
Have Our Fractional Market Insights Team Accelerate Your Revenue Opportunities
We provide you with your own fractional market insight consulting team
with over 30 years of experience helping launch over 150 solutions
across the US, EMEA, LATM, and APAC. We aim to accelerate revenue
opportunities essential for satisfying investors or corporate leadership.
Examples of services we provide include:
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Determine the market potential of new technology concepts
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Assess the market viability
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Understand the most viable segment revenue opportunities
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Determining the barriers-to-entry
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Ascertain the solution design/configuration to enter a new market
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Determine the market potential of product line extensions
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Measure "new" market opportunities and understand the most successful strategies
Benefits of Fractional Market Insights Team
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Trusted and economical access to one of the most experienced technology market insights teams in the industry
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On-demand support with industry-savvy team members
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Ability to work on multiple insight initiatives concurrently
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Ability to deliver a wide array of decision-driving insights across your functional teams
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Reducing the risk of making inferior market entry/strategy decisions
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Maximizing ROI and payback of initial capital outlay
Specific Market Insights for Leadership
Market Sizing and Opportunity Analysis
New Product Market Potential
New Segment Market Potential
New Country Market Sizing
Segmentation
Customer Base Segmentation
New Market Segmentation
Segment Valuation
Customer Experience and Purchase Modeling
Customer Journey Mapping
Purchase Hurdle Analysis
Win/Loss Analysis
Branding/Positioning
Product/Brand Positioning
Brand Awareness Tracking
MARCOM Message Development
Competitive Landscape and Market Entry
Market Landscape Analysis
Market Entry Requirements
Competitive Intelligence Tracking
Product/Service Development
New Product/Service Potential
Product Line Extension
Program Effectiveness Tracking
Pricing Strategy/Competitive Pricing
Price Elasticity and Demand
Competitive Pricing Modeling and Tracking
Market Price Optimization
Channel Optimization
Competitive Channel Analysis
International Channel Optimization
Distribution Strategy Analysis
Service/Support
Net Promoter Score and Customer Satisfaction Tracking
Support Offering Packaging
Support Pricing Optimization
Service/Support Competitive Analysis