Providing Market Insights Accelerating Growth and Maximizing Performance
A Few Samples of Our Work
Please click on any examples below to learn a little about our expertise. These are just a few examples of over 1,000 efforts completed for our clients over the last 30 years.
Client: Worldwide Enterprise IT Company
Client: #1 Smartphone Manufacture in World
Client: #1 of Provider of Coatings and Adhesives Worldwide
Client: Worldwide Enterprise Internetworking Company
Client: Market Leader in B2B Imaging Solutions
Client: SaaS Solution Market Leader
Worldwide Enterprise Service and Support Development
Client: Worldwide Enterprise IT Company
Objective
Provide market insights and competitive intelligence to help our client reconfigure its worldwide enterprise service and support offerings.
Effort Design
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Complete extensive GAP and SWOT analysis of the worldwide market for global client IT services
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Understand the optimal portfolio of services and support mix by B2B customer segments
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Understand the strength and weaknesses of competitive portfolio offerings
Decisions Made by Client
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Client reconfigured its worldwide service and support portfolio to better match the value proposition of several segments. The client modified many sales strategies across six continents.
Ten years of Smartphone Market Opportunity Research across the Globe
Client: #1 Smartphone
Manufacture in World
Objective
Provide market insights and competitive intelligence to the client to assist in developing and deploying new smartphone devices across six continents for over ten years.
Effort Design
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Gather B2B end-user device preferences across cultures
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Garner and track competitive pricing and promotional strategies by provider and region
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Measure and track B2B user awareness, perceptions, and attitudes toward devices and company
Decisions Made by Client
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Determined optimal wireless handset configuration that eventually became the market leader in its class of mobile phones
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Determine the optimal mix of devices and capabilities by region and culture to maximize worldwide revenue and profitability
Worldwide Reseller Channel Competitive Analysis and Tracking
Client: Worldwide Enterprise Internetworking Company
Objective
Determine the channel strategies which will be most effective at increasing sell-though using market insights and competitive intelligence.
Effort Design
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Gathering insights from several types of technology resellers in 12 countries
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Understand competitive channel strategies
Decisions Made by Client
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Develop new channel pricing and promotion strategies to increase revenue in underperforming channels
Worldwide Reseller Channel Competitive Analysis and Tracking
Enterprise SaaS Solution Market Sizing and Opportunity
Objective
Determine the channel strategies which will be most effective at increasing sell-through using market insights and competitive intelligence.
Effort Design
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Gathering insights from several types of technology resellers in 12 countries
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Understand competitive channel strategies
Decisions Made by Client
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Develop new channel pricing and promotion strategies to increase revenue in underperforming channels
Worldwide Reseller Channel Competitive Analysis and Tracking
Client: Worldwide Enterprise Internetworking Company
Objective
Determine the channel strategies which will be most effective at increasing sell-though using market insights and competitive intelligence.
Effort Design
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Gathering insights from several types of technology resellers in 12 countries
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Understand competitive channel strategies
Decisions Made by Client
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Develop new channel pricing and promotion strategies to increase revenue in underperforming channels
Start-Up Company SaaS Solution Market Sizing and Opportunity
Client: SaaS Solution Market Leader
Objective
Determine the market size for a newly developed SaaS solution targeting medium to enterprise corporations. Also, understand the optimal strategies to penetrate the new B2B market segment, given increasing market competitiveness.
Effort Design
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Gather insights from C-level IT and departmental staff across several B2B market segments
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Generated demand forecast based upon current and future purchase likelihood of new SaaS solution
Decisions Made by Client
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Client decided to enter the market with the new SaaS offering and employ recommended go-to-market strategies to maximize market penetration
Worldwide Reseller Channel Competitive Analysis and Tracking
Client: Worldwide Enterprise Internetworking Company
Objective
Determine the channel strategies which will be most effective at increasing sell-though using market insights and competitive intelligence.
Effort Design
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Gathering insights from several types of technology resellers in 12 countries
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Understand competitive channel strategies
Decisions Made by Client
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Develop new channel pricing and promotion strategies to increase revenue in underperforming channels
Industrial Goods
Product Line Extension
Client: #1 of Provider of Coatings and Adhesives Worldwide
Objective
Determine market demand for a new type of commercial adhesive to capture additional market share in several existing international markets
Effort Design
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In-Depth, formal discussions held with decision-makers within several segments by our executive team
Decisions Made by Client
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Clients developed several markets and solutions strategies for new market segments
Worldwide Reseller Channel Competitive Analysis and Tracking
Client: Worldwide Enterprise Internetworking Company
Objective
Determine the channel strategies which will be most effective at increasing sell-though using market insights and competitive intelligence.
Effort Design
-
Gathering insights from several types of technology resellers in 12 countries
-
Understand competitive channel strategies
Decisions Made by Client
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Develop new channel pricing and promotion strategies to increase revenue in underperforming channels
Commercial Imaging Market Positioning and Brand Tracking
Client: Market Leader in B2B Imaging Solutions
Objective
Map out market acceptance of new imaging technology. Estimate the market value of the opportunity. Determine optimal solution positioning, pricing, and segment targeting strategies.
Effort Design
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In-Depth, formal executive discussions held with decision-makers within several segments
Decisions Made by Client
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Client customized new offering's price and final feature-set according to segment requirements