Marketing and sales strategies are often fragmented and non-linear, which can make customer capture efforts less effective. The issue frequently stems from not fully understanding the interactive, heuristic, and intuitive processes that prospects use when considering decisions.

 

Mapping prospects' heuristic journey when considering solutions to meet their needs is a critical step in understanding how to capture customers.   Gallatin uses its experience to map out this journey and identify areas that need attention to maximize prospect capture.  Next, we help identify strategies and tactics that enhance the likelihood of prospects progressing through each stage and becoming loyal customers.  After working with your teams to develop a robust and harmonized strategy taxonomy, we customize key performance indicators that can measure strategy effectiveness over the life of your brand and solutions.​